I've been reading lots lately about how small businesses can best use YouTube in their online marketing efforts and I'd like to share some useful things I've learned. Google search results: Since YouTube is owned by Google, you will usually see one or two YouTube videos in the top ten results of a Google search. Plus, links to your content from social media sites signal to Google that the YouTube video is in demand. Of course another point to consider with making YouTube work as a marketing tool is building the awareness of people.
If your video is going to include graphics, title slides, or other multimedia elements, you should plan out the placement and content for those pieces in advance. By treating your YouTube marketing more like a content marketing campaign instead of a social media site, you'll have see much better results and a much bigger impact on your business.
If you want to learn more about video editing, simply search for how to edit videos for YouTube ” and you'll find plenty of Youtube marketing tips helpful tutorials. A great way to improve visitor retention of your website content is to add a complementary video. In essence, you're targeting the same thing across all of your marketing channels, tight branding with a consistent message that reaches your target audience.
Finally, you may want to consider getting brand placements with YouTube stars to accelerate your efforts and maximize your influence across various channels. Nearly half of all marketing professionals plan to add YouTube to their marketing strategy over the next year.
Once we've created a complete strategy document, we will craft a 12 month content calendar. Customised thumbnails can also be effective for generating views, with branded design again helping to create consistency and familiarity for viewers. Before you decide to include Youtube in your company's marketing strategy this year, consider a few of the pros and cons.
This is a huge opportunity for businesses and brands to establish a unique presence on YouTube, offering one-of-a-kind content that addresses user needs. Again, it is about thinking of the user need, with a mobile-first strategy helping to deliver content that's relevant and engaging in a real-time context.